Privacy Policy

This policy lets you know what happens to any personal information you give to us, or that we may collect from you.

Consent to this Privacy Policy

When you use or access our services, you agree to the terms and conditions of this Privacy Policy, so please do take the time to read it.

Changes to this Privacy Policy

We may change this policy from time to time, depending on changes in the law and our internal privacy processes. We encourage you to check it from time to time when you visit our website.

Who we are, and how to contact us about data protection

We have a dedicated data protection officer (DPO) who you contact with any questions regarding our privacy policy by emailing 

What kind of personal information we collect

  • Personal and contact details including history such as first name, surname, email, address and phone number
  • Your date of birth, gender and age
  • Family members (if they also use our services and products)
  • Emergency contact information
  • Information about your health – only when relevant to the provision of our services to you (see ‘What we use your personal information for and the legal grounds’)
  • Purchase information – including any products you currently hold with us and/or have purchased in the past
  • Visit information – including past and future appointments and class attendance dates
  • Insurance information – where relevant, for example if you have visited us for Personal Training
  • Records of your contact with us  
  • Marketing information including history of communications with you by email, and whether you open them or click on links
  • Financial and transactional data – when you make a payment with us in studio, over the phone, or on our website or app the transaction is processed by our business management software Mindbody. When you make a payment or store billing information with us your personal information is collected by their third party payment processors directly and not by us, and will be subject to the third party’s privacy policy. We have no control over, and are not responsible for, third parties’ collection, use and disclosure of your Personal Information.


Sources of personal information about you

There are a number of ways in which we receive personal information from you which are directly, either in person, over the phone and via our website

The Mindset website

Cookies – We collect Cookies from you when you visit our website. These are small text files that are downloaded onto a computer, tablet or mobile device when someone visits a website. They allow the website to recognise that visitor’s device and store some information about the visitor’s preferences or past actions on our site.

We collect cookies so we can analyse how you and others use our site so we can improve it for you and understand our business.

You can switch off cookies off in your browser. We also offer the ability to switch off cookies at the bottom of our website – however that will only apply to cookies collected by us, and not from other sites.

Registering and your account

When you register an account with all personal data is processed and stored by Mindbody and by registering with you agree to their Privacy and Security Policy. 

Our personal data philosophy

We follow industry agreed best practice on data collection, processing and storage for any data we collect from you and we only collect it if it is necessary to provide you with one of our services or if we think it will help us improve our service to you.  We never buy information about you, or anyone else.

Other than the disclosures referred to in this policy, we will not disclose any personal information without your permission unless we are legally entitled or obliged to do so (for example, if required to do so by Court order or for the purposes of prevention of fraud or other crime) or for fraud and security monitoring purposes, for example, to detect and prevent cyberattacks or attempts to commit identity theft. Our policy is not to share data unless necessary to manage your bookings with us – for instance with third party platforms. We never have, and never will, sell our clients’ data.

What we use your personal information for and the legal grounds for doing do

  • Administer and manage the product or service you have with us
  • To process new orders you make and the management of your client account
  • To manage the product or service you have with us 
  • To monitor and keep records of our interactions with you and our staff
  • To improve the quality of our service provision to you  
  • For management and auditing of business operations
  • For market research and analysis
  • To develop new products and services and review/improve current products and services
  • For direct marketing communications 
  • To comply with our legal obligations
  • To understand any injuries, illnesses or medical conditions you may have to  ensure your health and safety in the use of our services and products

Although we do not make it compulsory to give us every item of information we ask for and will always make it clear what information is and is not optional, the more information you volunteer (and the more accurate it is), the better we can tailor your experience with us.

Please note that if you withhold information from us relating to any injuries, medical conditions or other issues that could affect your ability to exercise or to perform specific exercises safely, we cannot be held responsible or liable for any injuries you suffer as a result.

Third party vendors

At Mindset we don’t share your data with any third party other than platforms and technology utilised to service our business. We have no control over, and are not responsible for, third parties’ collection, use and disclosure of your Personal Information. We cannot be responsible for the privacy policies and practices of other websites even if you access them using links from our site and recommend that you check the policy of each site you visit.

What to do if your personal information changes

We aim to keep our information about you as accurate as possible. If you would like to review or change the details you have supplied us with, you may do so at any time, simply by contacting us.

How long we retain your personal information for

We will retain your information for as long as we have reasonable business needs and in line with legal and regulatory requirements or guidance.

Your rights

You have the right to object to certain purposes for processing, in particular to data processed for direct marketing purposes and to data processed based on our legitimate interests. You have the right to request access to personal information we store about you and to obtain information about how we process it. You also have the right to request that we erase all personal data about you (“right to be forgotten”)

Marketing preferences and how to change them

There are several types of emails you can receive from us, ranging from the functional (confirmation that you’ve booked a class) to the fun (details of upcoming offers, discounts, launches etc).

You can opt in or out of any of them, but to allow us to offer you the best possible service, it helps if you are opted in to them all.

How we decide what emails to send to you

We know you are busy so we use various methods to decide how and when to email you. These methods include data analysis, best practice, common sense and last but by no means least, your feedback. We really do want to provide you with the best experience as possible, so please don’t hesitate to send any feedback about any aspect of your experience with Mindset to


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1 Lower Marsh
020 3475 2771
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